Meet speakers from Armada, Mysteryland and Thuishaven!
During the course you will learn a lot from our key guest speakers. Meet artists, bookers, stage managers, managers, A&R's and creatives who will share all their knowledge; their successes and also their failures. Get inspired and learn the fundamentals of working with Artists!
How to work with Artists: Roles & Jobs around the artists
- Get a clear overview on the various group of people working for and around the artist
Artist Business: How the music industry works & the artist as a concept
- Learn how to create an artist strategy plan including music, touring, sponsorship deals and a proven case
Artist Business: A&R, publishing, labels and streaming
- Learn all about monetizing the music, sounds and scores of an artist
Artist Business: Portrait rights, content & marketing conversion
- In this lesson we will look at the artist as a brand, portrait rights, content and marketing
Artist Management: strategy, booking, pr & communication
- Learn how to create a strategic plan for an artists, the world of artist booking, PR & communication
Artist Management: touring, advancing, live & on stage
- In this last lesson we will focus on artist performing from a 360 perspective
You will be able to:
Upon completion of the course
Have a clear view on the various roles within the event and music scene related to artists, and understand the jargon
Create an artists strategy plan, know how to monetize artists in the music business and develop an artist marketing plan
Use your your wide network in the Dance & Event Industry to find jobs and opportunities
Jan Maarten Hartong
Moderator & Teacher
Jan Maarten is founder and head teacher of Next Stage, the first education platform on Dance & Electronic Music culture in the Netherlands. Jan Maarten has 20 years of experience in organizing events and teaches organizing Dance events, marketing & ticketing and building professional artist careers. Aside teaching and moderating, Jan Maarten also coaches talents with their career to help them make the right choices and connections.
“It was very educational and it is a great opportunity to make a lot of interesting contacts in the Music Industry! Five star plus for Next Stage and their courses.”
Ready To Start Working With Artists?
About Next Stage
Next Stage is more than a school. Our hybrid approach to education comprises both practical and cultural courses, both masterclasses and visits to the workspace. And that’s only the beginning. Thanks to our network – including many of the Dutch festival world’s leading figures and organizations – we will help kickstart your career by landing you an apprenticeship at one of your favorite festivals. Our education is created together with key professionals who carry out our values in sustainable and innovative organization as well as originality.