• 6 Lessons

    In six weeks we cover all facets of working with artists: From roles around the artists in the music industry, artist concepts, artist business, management, career strategy, artist marketing, A&R, publishing and labels. We invite guest speakers, key bookers, artist managers, A&R's and music entrepreneurs to explain how artists work and want to work. The inspiring guest lessons are always concluded with Q&A's with the students.

  • Assignments + Certificate

    Participants will have six theoretical lessons including presentations, cases and Q&A's. Subjects include: Roles around the artist, strategy & monetizing artists, conceptualizing artists, content, digital marketing & communication and selling artists. Successful participation in the lessons and competition of the end of course assignment is rewarded with a Next Stage accredited certificate.

  • Jobs & Network

    Aside from industry knowledge, Next Stage opens up an extensive network and possibilities to generate work experience, internships and jobs for the most talented participants. Our students already work at events like DGTL, ID&T and music companies like Beatport, Universal and various labels. We help with career strategy, connecting the right people and starting up your company.

Meet speakers from Armada, Fangage and Awakenings

During the course you will learn and network with some of the biggest names in the music industry. You will meet artists, bookers, stage managers, managers, A&R's and creatives who will share all their knowledge, their successes and also their failures. Get inspired and learn the fundamentals of working with Artists!
Meet speakers from Armada, Fangage and Awakenings

Course curriculum

  • 01
    How to work with Artists: Roles & Jobs around the artists
    • Get a clear overview on the various group of people working for and around the artist
  • 02
    Artist Business: How the music industry works & the artist as a concept
    • Learn how to create an artist strategy plan including music, touring, sponsorship deals and a proven case
  • 03
    Artist Business: A&R, publishing, labels and streaming
    • Learn all about monetizing the music, sounds and scores of an artist
  • 04
    Artist Business: Portrait rights, content & marketing conversion
    • In this lesson we will look at the artist as a brand, portrait rights, content and marketing
  • 05
    Artist Management: strategy, booking, pr & communication
    • Learn how to create a strategic plan for an artists, the world of artist booking, PR & communication
  • 06
    Artist Management: touring, advancing, live & on stage
    • In this last lesson we will focus on artist performing from a 360 perspective

You will be able to:

Upon completion of the course

  • Have a clear view on the various roles within the event and music scene related to artists, and understand the jargon

  • Create an artists strategy plan, know how to monetize artists in the music business and develop an artist marketing plan

  • Use your your wide network in the Dance & Event Industry to find jobs and opportunities

Jan Maarten Hartong

Moderator & Teacher

Jan Maarten is founder and head teacher of Next Stage, the first education platform on Dance & Electronic Music culture in the Netherlands. Jan Maarten has 20 years of experience in organizing events and teaches organizing Dance events, marketing & ticketing and building professional artist careers. Aside teaching and moderating, Jan Maarten also coaches talents with their career to help them make the right choices and connections.
Jan Maarten Hartong
Opal Abohadana, Student at Next Stage

“It was very educational and it is a great opportunity to make a lot of interesting contacts in the Music Industry! Five star plus for Next Stage and their courses.”

Opal Abohadana, Student at Next Stage

Ready To Start Working With Artists?

About Next Stage

Next Stage is more than a school. Our hybrid approach to education comprises both practical and cultural courses, both masterclasses and visits to the workspace. And that’s only the beginning. Thanks to our network – including many of the Dutch festival world’s leading figures and organizations – we will help kickstart your career by landing you an apprenticeship at one of your favorite festivals. Our education is created together with key professionals who carry out our values in sustainable and innovative organization as well as originality.
MORE ABOUT US
About Next Stage

  • 30+ YEARS OF KNOWLEDGE

    Teachers who spearheaded Dutch dance music

  • 2.500+ student alumni

    Enrolled and kick-started their career since 2015

  • Your time to lift off

    From aspiring artists to seasoned DJ/producers

Payment Methods

Signing Up For The Course

You can easily register for the Courses of Next Stage via the website. This can be done via an online booking with creditcard or Paypal. You can also transfer the course amount via bank transfer. Then transfer the total course amount to: Next Stage Academy B.V. on bank account: NL59 RABO 0317 9144 56 stating the course concerned and starting date.